Take control of your Private Practice and learn how to get a reliable stream of patients leading to a consistent income. If you want to escape the mediocrity of trying to compete with your colleagues based on your clinical outcomes If you want to escape the constraints put on you by the NHS restricting how and who you can treat If you want to deliver over and above and help people not only by treating the condition that you directly see, but also support them throughout the whole process. …then ‘The Escape Plan’ is for you I will walk you through practical changes your can make to you Private Practice to give a more personal experience to your patients and a more sustainable and profitable business for you.

If you are a Consultant with a Private Practice, then you owe it to your patients to take control over their experience in a way that is not possible with your NHS Practice. The P.E.C.A.N. Approach sets out a framework that you can follow to build a structure in to your Practice and to give patients a reason to choose you rather than any other doctor who does the same procedure as you.

A bitesize tip every week to help you to grow your Private Practice and give patients a reason to come and see you rather than just any doctor who performs the same treatment.

Video is the best way to develop a connection with your patients outside of seeing them in clinic. When you have a bank of pre-recorded videos, you can deliver a consistent message. Not only does video feel more personal than email, but it also adds a 'celebrity' status to you, even though it is easier than ever for anyone to start producing great quality videos using technology that is freely available. Once you start posting your videos on YouTube, not only can you use it to send directly to patients, but it will always be available and searchable (YouTube is second only to Google as the world's largest search engine), which makes it evergreen content. This means that people will always be able to find it months and even years after you posted it, as opposed to other forms of social media content that gets washed away with the tide. I will go through the 7 key videos for your Private Practice that will get you started on the road to fame and fortune!